Packaging Parade
256 стр., серия:
"The Happy Books Design Series",
издатель:
"Happy Books", ISBN:
88-46416-51-2
As is known, what is essential is invisible to the eye. Yet, it is, however, true that eyes exist and expect to obtain their portion of light. Seeing is the door to imagining; Imagining is the key to desire. Creating packaging is, on every level, paving a road to a dream, exciting the heart and reason. Packaging impresses the eye, entices the ears, tickles the hands, invades the nose, and, often, summons the mouth. It is a channel of communication, which stimulates all the senses. An appealing garment. A promise of gratification, which is wasted during the moment of pleasure when, once the pack is removed, the product then becomes the protagonist of the senses. To all intents and purposes, we can define packaging as an integral part of our daily lives. Формат: 22 см х 30,5 см.
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