Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. AttentionTracking is an attention measurement procedure. In contrast to classical machine-based eye tracking, during AttentionTracking the attention is measured with a computer mouse or a comparable pointing device. The attention data occurs in the form of mouse clicks. The basic idea for AttentionTracking emerged during a research project at the California Institute of Technology. During this project the correspondence of eye tracking and clicking data was found by accident. In general the procedure is based on the fact that attention does not only control the view but also other motoric systems. After a short introduction and training, respondents can follow their attention with the mouse.

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