Not so long ago, Mondino was a classical man behind the scenes - hardly known to the broader general public. Today he is already considered one of the most important and influential ad photographers and video artists of the present. In recent years, his photographs, his computer-manipulated images and video clips have radically altered the ad strategies pursued in the worlds of Rock, Pop and fashion, and he has emerged as the image guru of the younger generation. Beauty, Fashion & Sex - these are the code words for the images he creates, sifting through the poetic - trivial flotsam of the global everyday culture of youth today for his ideas, bringing an effervescent creativity and a breath-taking production speed to bear in what seems to be a never - ending success story. Mondino's first major monograph was Deja vu, published by Schirmer/Mosel in 1999. Needless to say, it made a huge international splash. The vocabulary the industry and Mondino himself use does not...

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