Short Synopsis: Failure Is An Option: A Primer and Guide For Managing Crises shows you how to: ·Recognize and respond to the red flags of a crisis prone culture. ·Make incremental changes to mitigate the potential for a slow-burning problem to develop into a full-blown crisis. ·Apply the 'battle-tested' crisis management needs assessments, checklists, communication plans, talking-points and crisis and continuity plans provided in the book to your organization.

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