Sales is whatever you do for a living! What most people don't realize is that no matter what job or profession they have, they are in the sales business. They have concepts and ideas whose value they must communicate to others. They must also sell other people on their value. Hundreds of books have been written about sales yet none is like Aaron Shapiro's The Ten Commandments of Selling. With real and practical principals Aaron learned through trial and error, he takes the reader on an exciting journey... a field guide for success designed for people who want to seize opportunities, take the initiative, and win the battles for other people's hearts, minds, dollars and customer loyalties. Using simple language and vivid examples from his experiences, Aaron illustrates that the sales game is not all about you. Rather, becoming passionate about people and being sincere and genuine are integral to the process.

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