A global services revolution is taking the business world by storm. From call centers and claims processing to human resources and IT, accounting and even legal operations, jobs are migrating from the West to India by the thousands each year. For Fortune 500 CEOs, corporate strategists or board members, human resource or business development executives, the competitive edge India offers is key to transforming business?responsibly and effectively?and creating the market advantage required in this century. Now for the first time, WHAT?S THIS INDIA BUSINESS? brings together rich examples of how some of the world?s leading businesses are succeeding in their offshore operations, along with an entertaining look at the dynamic country of India and its people. This nuts-and-bolts guide offers an enriched understanding of its complex culture and vibrant business environment, and delivers proven strategies for working successfully with Indian businesses.

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