Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: - Increase your sales through cross-selling and up-selling - Offer custom discounts and support the use of gift certificates - Incorporate your own RSS feed to enhance the content of the site - Use and control banners to market popular or profitable products within your store - Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies - Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes - Learn the principles and methods used by professional programmers to empower you to...

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